Blog
Notes on directing a frame: production briefs, identity lock, and the constraints that keep a set together.
A prompt is a production brief
The prompts people actually copy do not stack more adjectives. They decide the frame: who is in it, where the camera sits, how the light is built, and what must not change.
How to stop a face, a product, or a logo from drifting
Commercial work does not need one pretty frame. It needs the same face in four outfits, the same bottle at three angles, the same mark still readable on a flag. A lock is a constraint, not a style.